Over the past few generations, perceptions, attitudes, and behaviors related to aging have changed. While past generations adopted a more passive, less involved view of aging, NOW PEOPLE ARE TAKING A VERY ACTIVE, COMPLEX, AND DELIBERATE APPROACH TO ANTI-AGING.

The desire to retain a younger look and feel isn’t restricted to an older generation. Modern men and women are making changes in their lifestyles to increase their life spans. They are beginning their skin care treatments at a YOUNGER AGE and are spending more time and money on PRODUCTS THAT MINIMZE THE SIGNS OF AGING. With younger consumers hoping to preserve their youth before the onset of aging, the consumer group for anti-aging products expands from middle-aged and older consumers to younger consumers between 26 to 38 years.

The trend in aging solutions, like cosmetic surgery, is also changing. People are shifting from difficult reconstructive procedures to delicate, less invasive options. While people today are happy to turn back the clock in terms of their attitude to their age, 80% of respondents said they would not consider cosmetic surgery when they’re older, led by 86% of people in Asia-Pacific.