ANTI-AGING FROM THE INSIDE OUT
Warding off premature aging with nutrition science is fast catching on. Taking health supplements to counteract the impact of inadequate nutrition and poor diet on cellular function is becoming common.
Looking to trim down their health expenses and possibly initiate a maintenance plan, consumers have begun to focus more on prevention than treatment. Vitamins and herbs have become popular alternatives in the anti-aging market due to consumer need and desire for safe, biological, and chemical free products that slow down the aging process and reverse visible signs of aging. A recent consumer survey revealed that 48% feel that what they consume can affect their body appearance as much as what they topically apply to the body.
Led by the boomers, consumers are looking for more age- and condition-specific offerings rather than supplements for general health. More and more, consumers want products that will help alleviate aging-related conditions, such as heart, bone, joint, and digestive concerns.