THE MODERN CONSUMER

The modern middle age population (45-60 year-olds) is redefining the process of aging. We are living much longer than previous generations, significantly increasing the number of years we are old relative to the years we are young. In effect, the ‘goalposts’ have moved. Our perspective on what constitutes “young adult,” “middle age,” or “old” and the lifestyle and behavior appropriate to each of these phases in our lives has changed accordingly.

BEAUTY AND WELLNESS CONVERGE

Beauty is becoming an ageless concept. No longer just associated with image and fashion, beauty has become more about lifestyle and the way we feel about ourselves. PEOPLE AROUND THE WORLD ARE GETTING OLDER AND, THUS, ARE MORE INTERESTED IN PRODUCTS THAT MAKE THEM HEALTHIER AND APPEAR YOUNGER, REJUVENATED, AND ENERGETIC.  They are adopting a more holistic approach to beauty where people manage their appearance with how they live. AS THE PERCENTAGE OF AGING CONSUMERS INCREASES, THE DEMAND FOR ANTI-AGING PRODUCTS AND SERVICES RISES.

The aging wisdom of staying young on the inside to look beautiful on the outside is finally dawning on the baby boomers. Supplements alongside topical products are gaining appeal. Anti-aging vitamins and supplements for health maintenance is a growing market fueled by the aging population wanting to keep dreaded signs of aging at bay. A recent consumer survey revealed that 48% feel that what they consume can affect their body appearance as much as what they topically apply to the body.